Wallie-card and exit Paysafe Group
Paysafe Group Limited is now a multinational online payments company.
Revenue: $1 billion (2016)
Operating income: $194.4 million (2016)
Net income: $142.0 million (2016)
Subsidiaries: Skrill, Neteller, paysafecard
After its start at the end of 2003, Wallie has experienced a successful Launch and International expansion.
“With a Brand awareness of 27 %* we achieved monthly growth of more than 15%. Thanks to our scaling expertise, hard work, entrepreneurship, and network – we have reached this end result”
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Global expansion + $1 billion revenue
Background:
The Wallie Card was the world’s first prepayment card targeting online prepayments. Conceptually speaking it was to be primarily aimed at young people as a way of paying for online games & online downloads. The benefit being the opportunity to spend online without needing a Credit Card. Cards & vouchers could be purchased with a credit of € 5, € 10, € 20 & € 50
Challenge:
Unfortunately, no one had even heard of Wallie card, so the task was to advertise it & create demand from the target audience.
We also had to make it widely available from large retail chains and connect with merchants & resellers for mass distribution.
Global expansion
to $1 billion revenue
Solution:
The first hurdle was to get the card officially recognised as a regulated e-money licensed prepaid payment card. Step 1.
We set up a banking architecture to be able to do regulated payment transactions & received our license. Next, we created TV ads, and campaigns to target this carefully defined audience who had the desire & need to pay online without using a credit card.
Later we reached out to major high street retailers in the Netherlands – like Shell, Free Record Shop – with 197 retail stores, Mediamarkt, Primera etc) guiding & negotiating the deals & reseller agreements.
Finally in Phase three, over the next 4 years (2006 – 2009)
we expanded internationally, launching into Belgium, Latvia, Mexico, United Kingdom, Germany, Spain, Sweden, Turkey & the USA.
The Results: From Zero to hero. Scale4You successfully launched the Worlds 1st regulated e-money licensed prepaid payment card with our expertise in technology, sales & marketing.
Pay safe exited in 2016 in a mullti-million deal for an undisclosed sum.
1 to 10 countries
From 0 to 100.000’s of transactions and merchants. From Launch to 10 countries in only 4 years.
