4S Lead Acquisition System
We’ve built our lead acquisition system into 4 Phases to create a proven process for driving qualified leads for your business
Phase 1
Diagnosis & Analysis
- Review all your Marketing & Sales conversion metrics & set up Analytics so you can properly track results
- Audit your Competitors to uncover potential new strategies
- Create a strategic "Go-to-market" plan giving you a clear path to SUCCESS
Phase 2
Fix
- Fix any road bumps & website issues that are preventing you from improving Traffic & converting more Leads
- Identify the ideal keywords your customers search for, so you can get in front of them
- Audit any existing Paid marketing campaigns to reduce your cost per lead & improve your New Customer Cost per accquistion (CPA)
Phase 3
Build
- Design & launch new Paid Ad campaigns & add nerw Media Channels to generate more new Leads & opportunities
- Produce content briefs & SEO instructions to help your team create new pages optimized to rank in Google
- Generate better lead Magnets & create all marketing assets eg: Webinars, Testimonials, existing Case studies, White papers, & Ebooks/Guides
Phase 4
Optimize
- Experiment with new Ads to consistently improve campaign performance
- Measure campaign performance to best understand where to allocate resources & budget
- Conduct bi-weekly client check ins to report on progress