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How to Communicate Content Marketing Wins, Word Count Trends in 25+ Industries: VoiceGraph, Head-to-Head Review: Google Forms vs. SurveyMon, What Is Teamlancing? What is the state of social media in 2021? Instagram passed 1 billion users in 2018 and showed a 5% growth rate every quarter, faster than Facebook growth rates [4]. Statistics on usage and membership . Over the last five years, thetotal number of social media users(i.e., those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021. Millennials use social media to connect with their peers and with the world around them, and that's not slowing down. The current percentage of people using social media is 56.8% of the worlds total population. Approximately 78% of women and 66% of men use social media (bearing in mind that only male and female options were reported). In America, social media is more prevalent among women, in particular, Snapchat and Pinterest, whereas men are using sites like YouTube and Twitter more. Lyme disease is the most common vector-borne disease in the United States. 80%of parentsin the U.S. say their children 11 and younger also consume YouTube content daily. However, 85 percent of people believed . The year was marked by the polarized groups in the US election race and the racial justice movement posts. 3. data than referenced in the text. Or have a question? A journalist and digital consultant, John Boitnott has worked at TV, newspapers, radio and Internet companies for 25 years. In comparison, the time spent on networks by the average person in the US is 2 hours and 7 minutes, 18 minutes less than the global average. The social media growth rate since 2015 is an average of 12.5% year-over-year. The micro-blogging and messaging site boasts192 million active daily users, who trend70% male. YouTube and WhatsApp follow this with over 2 billion, then Messenger, WeChat, and Instagram, all having 1 billion or more users. In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the Pew study in 2017. With over478 million active monthly users, the long-reigning queen of image curation and collection is still quite popular, especially among women who make up 60% of its userbase. Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn. 95% of Pinterest searches are unbranded, giving users the option to try out new ideas. An average of 1.3 million new users each day embraced some social media platform in 2020. Get the best reports to understand your industry. According to the Global Web Index, the average number of social media accounts a millennial or Gen Z-er has is 8.4 worldwide, up 75% from 4.8 accounts in 2014. Canada has a social network penetration rate of 89 percent, making it one of the world's most connected online populations. In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. Interesting that youtube is considered social media. 71% of young adults aged 18 to 29 use Instagram, 65% use Snapchat, and about 50% use TikTok. These statistics show just how successful the app has become, providing even more reason to jump on . ( Statista) In a 2021 survey conducted by the HubSpot Blog, Facebook was ranked #1 in social media investment, highest quality leads, and ROI for paid ads. What else would you like to see added to this roundup? Every week, this cohort will be coming together from six different time zones and four different countries to discuss relevant, pressing, and important topics in population aging and research. The average Facebook user will engage with12 ads on the siteeach month. Usage of the major social media platforms varies by factors such as age, gender and educational attainment. The World Health Organization estimates global life expectancy to be 73 years. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. Those marketers ranked paid ads on social media second only to SEM in terms of successful campaigns (29% to 33%, respectively). Teens are more likely to say social . Social media use sometimes involves negative interactions between users. TikTok key statistics. The professional networking site reports766 million total users, with about 310 million of those being active monthly users. The most popular social media site in China, WeChat has1.17 billion usersworldwide and is the fifth most popular social networking app in the world. 5 0 obj According to Business of Apps findings, there are over 2.2 million subreddits, 130,000 of which are considered active communities. TikTok has been downloaded over three billion times. In 2019, 41% of teens said they enjoyed social media "a lot"; in 2021 that figure declined to 34% [ 1 ]. Clicking on the following button will update the content below. Updated: January 9, 2023. Whats truly important when youre trying to pinpoint and locate your audience and track thesocial media marketing metricsthat are meaningful to your brand is a different question: How dedicated are each platforms users? Girls are more likely than boys to say it would be difficult for them to give up social media (58% vs. 49%). 5.07 billion people are using the internet. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. So what is the state of social media for 2021? Quick: Whatsthe most popular social media platformin the world? By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social media sites, while fewer than half of those 65 and older (45%) report doing this. Social Media Facts 2022 on TikTok. Given its demographically and geographically broad user base, its no surprise that Facebook dominates as a social media ad platform. Clicking on the following button will update the content below. The world's population is 7.99 billion. The following are the statistics for monthly users of the top 15 social media apps globally in 2021: Facebook - 2.89 billion. Thats why itsvitalto keep up with the demographic and usage data for the platforms you use in your digital content strategy. Facebook, for example, has been stagnant at around 69% since 2016. Social media has the most substantial opportunity for growth in developing countries, with billions of new users to sign up. Teens who say they spend too much time on social media are 36 percentage points more likely than teens who see their usage as about right to say giving up social media would be hard (78% vs. 42%). Yet, these global statistics gloss over some significant differences from one country to another. And now that i saw WhatsApp is in the 3rd position of most used social media application it makes me wonder whether they forget to count Telegram also or else. We are happy to help. Due to varying update cycles, statistics can display more up-to-date They can also mask site-to-site differences, too. Social media marketing growth for ads for 2021 is set for an increase to $48.94 billion, followed by a jump to $56.85 billion in 2022. In terms of technology adoption, its mind-blowing to see how quickly a social network can explode. For most people, mobile messaging consists of two platforms: Facebook and WhatsApp. Explore the patterns and trends shaping the social media landscape over the past decade below. The most important key figures provide you with a compact summary of the topic of "Media use in the United States" and take you straight to the corresponding statistics. By contrast, Twitter users have the lowest percentage of daily users at 46%, weekly at 29% and less than weekly at 16%. Then in 2021 Facebook had 2.89 billion users . There is no . Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Please do not hesitate to contact me. Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via only their desktop. liability for the information given being complete or correct. /Filter /FlateDecode Facebook referrals also count for over80% of allsocial media-originated trips to e-commerce sites. Facebook has 1.96 billion daily active users as of Q1 2022. 4.33 billion as of early 2021. There are now an estimated 4.20 billion social media users globally, according to the Digital 2021: Global Overview report. Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. << Almost90% of users access the site using a smartphone or other mobile device. More than half of the world now uses social media (59%) 4.76 billion people around the world now use social media, 137 million new users have come online within the last 12 months The average daily time spent using social media is 2h 31m. Within digital platforms for news, most age groups turn to news websites at higher rates than other platforms, with one exception. So, how big is social media and how has it evolved today? By comparison, this shows just how mobile social media is. An impressive honour for the video-sharing app, TikTok ranked as the most downloaded app of 2021. According to that same Pew survey, 70% of all responding Facebook users are daily users, 17% are weekly users and roughly 12% use the site less than once a week. Get in touch with us. About half of parents of children ages 10 to 12 and 32% of parents of kids ages 7 to 9 reported their child used social media apps in the first six months of this year, according to the new C.S . Its actually YouTube, with 81% of the world using the site to some extent. This means that in 2021, an eyeball popping 9.84 million people come online on social media almost every day out of a population of 9.94 million people. data than referenced in the text. Back in 2015, there were only 2.07 billion users thats an overall increase in users of 115.59% in just six years. It has associations with depression, anxiety, and low self-esteem. Facebook comes in second at 69%, and from there, in descending order of usage: But these metrics also include very occasional users, which isnt so helpful when youre trying to locate your audience on social channels for content promotion, marketing, or advertising purposes. Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system called MediaWiki.Wikipedia is the largest and most-read reference work in history. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Statista assumes no As of 2021, the number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms on a monthly basis. Statista assumes no Sources: Statista, Statista, Data Reportal, Social media platforms & Kepios Analysis. As a whole, YouTube users watch over a billion hours of video every day, with most adult users spending just under42 minutes a dayon the site. When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. According to a Pew Research Center study, about 71% of 18 . That number has increasedby approximately 500 million every year since 2019. Source: Division of Vector-Borne Diseases (DVBD) TikTok's usage has truly exploded. White and Black adults include those who report being only one race and are not Hispanic. Here are the biggest data points to keep in mind as you plan your social media marketing activities for the rest of the year. Its thesixth most downloaded appas of April 2021. According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media. Due to varying update cycles, statistics can display more up-to-date About half of Snapchat and Instagram users are daily users of each site, while 54% of YouTube users visit the site every day. Radio reach in the U.S. 2019, by age group, NPR's weekly audience in the U.S. 2005-2020, Top cable news networks U.S. 2023, by number of viewers, Number of magazine readers in the U.S. 2012-2021, Magazine brands audience distribution in the U.S. 2019-2020, by platform, Magazines with largest online audience in the U.S. 2021, Paid circulation of daily weekday newspapers in the U.S. 1985-2020, Average number of books read in the U.S. 2020, by format, U.S. households with internet subscription 1997-2020, Forecast of Video Games users by segment in the United States 2017-2025, Penetration rate of digital video games in the U.S. 2017-2027, Time spent with a game console in the U.S. 2020, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Pew Research Center does not take policy positions. CORRECTION (Jan. 11, 2022): A figure from a 2012 survey was previously incorrect in the Who uses social media chart. c[of}.e>uSsc3Z- {9WXbc XA>\{ 9e!E8>;^~fE9 ukV8J5|Cx>l_+ms?{O0|a}{_vaM->~y=KlFg?ayY*?wU=|;z[5t'|(*zSkoCXv-Jp408)CuospvfinUcy >cn0 Follow these links for more in-depth analysis of the impact of social media on American life. About half were in 2011. Numbers, Facts and Trends Shaping Your World, Partisan differences in social media use show up for some platforms, but not Facebook. When looking at the top 8 social platforms by monthly active users, YouTube, LinkedIn, Twitter, and TikTok index higher in male users. Time spent on the site per visit is over 10 mins. Infographic Best Practices: Infographic Best Practices: How to Create and Distribute Should Freelancers Charge Per Hour, Per Word, or Per Project? liability for the information given being complete or correct. How many people use social media every day? In 2019 and 2020, internet users worldwide spent on average 145 minutes (2 hours 41 minutes) per day on social media, up from 142 minutes in 2018 (Statista, 2021). It would be fascinating to break down the hours spent on each social media site so we could get a better idea of where people from each nation spend there time. Signal had about 20 million monthly active users globally at the end of December 2020.; The app was downloaded more than 7.5 million times between January 6 and January 10. Note: Respondents who did not give an answer are not shown. (Source: Pew Research) The most popular platforms are YouTube . Take steps to protect yourself and your family from tick bites and tickborne disease: Use insect repellent, check for ticks daily, and shower soon after coming indoors. YouTube is the most popular social media channel in 2021. YouTube hasa truly global audience, with users in over 100 countries. For many users, social media is part of their daily routine. 92.1% of internet users connect via mobile. (Statista 2020) Internet users spend 2 hours and 25 minutes on social media every day. At the same time, presence on social media among Americans 65 and older grew about fourfold since 2010, while use by the youngest adults remained relatively constant in that time frame. Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. Social media use can lead to low quality sleep and harm mental health. All CTRs for Q1 in 2020 trended downwards. Don't be mistaken, we are 100% living in a." cocokind on Instagram: "Do these stats scare you as much as they terrify us? Social Media Usage Statistics in 2021. 43% use social to get breaking news. For example, TikTok was on one in five devices connected to the internet in 24 months. Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions) Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S.. Broken down by age, there is significant generational variation: Users of YouTube and Facebook may outperform other platforms in terms of total users but if youre building a younger audience, youll be more likely to find them on other sites. Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase: The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. Hootsuite reports that there were 4.33 billion online users at the start of April 2021. The most popular platforms in the United States are YouTube at 81.9% and Facebook at 73.4% among internet users aged 16 to 64. There you have it for my rise of social media statistics roundup. It was thefourth most downloaded appin April 2021. As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. TikTok usage among those 12-34 nearly doubled from 2020 to 2021. Manufacturers can use YouTube to display . A 2018 study by Hopelab and Well Being Trust found that 93% of youth age 14-22 use social media, most daily [ 3 ]. Our diverse cohort of Fellows comes from 13 partner institutions and together represent seven different disciplines. Over three billion people have used messaging apps in 2021, making them one of the most popular app types. About 66% of Facebook users across the world visit the page of a local business at least once a week. Key insights Daily time spent with media worldwide 473 mins Detailed statistics Time spent with media worldwide 2011-2021 489 mins Detailed statistics Time spent with digital vs.. After all, its easier to build an audience on social media if theyre already actively looking for content like yours on that specific platform. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text. 61% use social to communicate with family, friends and acquaintances. A selection of surveys conducted by the Pew Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. As of February 2021, 72% of American adults were on social media. Facebook will have its lowest growth rate ever, Instagram's user base is getting older, and Twitter is coming down with a case of post-election malaise. The Future of Freelancing , 100 Motivational Quotes: The Power of Words in , 27+ Quotes About Change: Powerful Lessons to Re, Infographic Best Practices: Infographic Best Pr, Should Freelancers Charge Per Hour, Per Word, o, Faster Content Marketing: How to Speed Up Your , 69% of those making less than $30k per year. Since January 2020, active social media usage has increased by 13%, or 490 million users. Thanks for sharing these data! Social Media Users in the UAE. Statistics suggest over two billion logged-in users, but that number is low since users watch videos on the site without being logged in. Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). WhatsApp - 2.00 billion. Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences. Women outpace men here 15 to 10. stream Over200 million small businessesare active on the site using its various services such as Groups, Pages, Messenger and chat bots. Second, only to YouTube in the numbers of visits, its also the third most visited site overall (behind Google and YouTube). The average household size in England and Wales in 2021 was 2.4 people per household, the same as in 2011; the areas with the highest average household size were Newham, Slough and . There are 3.6 billion active social media users, and that number is projected to increase to 4.41 billion by 2025. Snapchat has approximately265 million daily active usersworldwide. Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. For this analysis, we surveyed 1,502 U.S. adults from Jan. 25 to Feb. 8, 2021, by cellphone and landline phone. Here are the biggest data points to keep in mind as you plan your social media marketing activities for the rest of the year. Key US Network Growth Statistics 2020-2021: Sources: Statista, Pew Research, OurWorldInData, Data Reportal, eMarketer, Social media platforms & Kepios Analysis. Find your information in our database containing over 20,000 reports, shift in consumption towards digital media, On-demand audio streams dominate music listening in the United States, Podcasts are unsurprisingly also popular with younger consumers, social media platforms are their go-to source for finding new movies or TV shows, Gen Z, who learn about upcoming entertainment options from ads on social media. Over87% of all U.S. marketerssay they incorporate the site into their marketing efforts. Ultimately, your ROI for social media marketingdepends on how hard you have to work for that engagement. Step 1. According to a survey by the Pew Research Center, 81% of U.S. adults say they use YouTube. Get in touch with us. Sources: Data Reportal, BankMyCell, Statcounter. The total numberof social media users globallyis about 4.2 billion or slightly more than half of the worlds total population. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Youre welcome, Andrea. Find your information in our database containing over 20,000 reports, third-largest social media audience worldwide, found its largest audience with women aged 25 to 34 years, followed friends, family, and people they knew, 67 percent of social media users in the U.S. claimed to use social networks, TikTok was the most downloaded app in 2021, Snapchat, Instagram, and TikTok will remain close competitors, 59 percent of Americans said that they believed the accusations, 39 percent of U.S. survey respondents said that social media was bad for society, too much pressure to be perfect on social media, 94 percent of Americans saying they know of each of these platforms, users in the U.S. said that they used Facebook, TikToks buzz score rating lies at 38 percent. In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. Social media penetration = active users vs. total population. YouTube - 2.29 billion. Are you interested in testing our business solutions? 51% use social to kill time. The most important key figures provide you with a compact summary of the topic of "Social media" and take you straight to the corresponding statistics. This year, we welcome 21 CAnD3 Fellows to our Training Program family. Since its inception in 1996, social media has managed to infiltrate half of the 7.7 billion people in the world. /Length 47434 2 hours a day on facebook is hard to see, but if youre watching videos on youtube it would make sense. As measured by engagement levels, its video, even though video only represents about 3% of all Facebook content. PEW RESEARCH CENTER Who uses each social media platform Usage of the major social media platforms varies by factors such as age, gender and educational attainment. As it stands, that equates to about 57.5% of the current world population. Both college graduates and those with some college are roughly equal at about 77%, while 64% of those with a high school education (or less) use social media. In fact, with those two exceptions, most social media platforms have grown very little since 2019 and through the pandemic, or even earlier. Just one-in-ten Americans say social media sites have a mostly positive effect on the way things are going, and one-quarter say . No report of the Pew Research Center was affected by this change. At1.074 billion global users, an increase of over 73 million in the last year, Instagram has seen some impressive pandemic growth. The Global Social Media Statistics for 2021. The most important key figures provide you with a compact summary of the topic of "Social media usage in the United States" and take you straight to the corresponding statistics. The breadth of those features, coupled with the access to millions of people and the sites incredibly robust targeting options for its advertising platforms, makes Facebook the most popular social media network for marketing professionals. Paid social media adscontinue tomake upimportant segments of the overall marketing plan for many brands. The percentage of social media use versus the total population by race for the entire US population is: Unsurprisingly, the percentage of Americans using social media by age is primarily Gen Z and Millennials. Just 5% of adults were on social media in 2005. To make the most of your social media marketing plans, first know your targeted audience. However, when we look into platform penetration rates from people in eligible audiences, 93.33% of 4.8 billion global internet users and 85% of 5.27 billion mobile phone users are on social media.

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